CLIENT:
U.S. government

PROJECT SCOPE:
Identity, stationery system, money, flag, billboard series, passport, ID card

COMPETITION AND MARKET:
USA stands out among other countries as an example of economic success.

SOLUTION:
A critical look at commercialization of many aspects of the American society. Introducing USA Inc., the dominating force in the world economy. This success came after the US government incorporated to better serve its customers (people) and shareholders (large corporations and allies). Its best selling product is The American Dream.